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FRIENDZONE

Specializing in documentary films, commercials, and heartfelt branded content, Friendzone is a bi-coastal directing duo comprised of Sundance Grand Jury Winning Director Steven Hoover, and nine time Vimeo Staff Pick and Cannes Lion winner, Director-DP Jonathan Bregel. Combining Jonathan’s visual strengths with Steven’s skills for building strong narratives and working with talent, their collaborative system leverages the abilities of both directors, allowing them to work ahead of schedule and be in constant communication with their agency and client partners.

 
 


GAP KIDS | Forward With Confidence

"Forward with Confidence" features third grade teacher Jasmyn Wright who believes her students can be anything that they put their minds to and uses mantras to help build their confidence and equip them with the skills to approach any challenge with a positive mindset. -- Client: Gap Kids Director of Global Marketing: Lindsey Markus-Yosha Senior Manager, Global Marketing Communications: Akane Takato Product Specialist: Erik Gatsby Product Specialist Assistant: Karo Brandi Agency: Shebang Studio Director of Global Marketing: Lindsey Yosha Creative Director: Kristen Cahill Agency Producer: Gisellah Harvey Agency Producer: Kate Forlenza Copywriter: Bryan Johnson Production Company: Variable Director: Jonathan Bregel Cinematographer: Katelin Arizmendi Production Designer: Joe Sciacca Executive Producer: Tyler Ginter Head of Production: Alex Friedman Producer: Paige Demarco Line Producer: Amanda Scoblick Production Supervisor: Craig Butta Assistant Production Supervisor: Laura Bayless Production Coordinator: Alex Haupt Art Coordinator: Brad Burke Set Decorator: Curtis Oliveira Set Dresser: Anastasia Dudin Location Manager: Thomas Ahern Location Manager: Nicole Ahern 1st AC: Chevy Anderson 2nd AC: Easton Angle DIT: Jeff Levine Gaffer: Geoff Taylor BB Electric: Ben Potter Swing: Danny Valentine Key Grip: Bryan Forcaster BB Grip: Conor Stalvey G&E Truck Driver: Conor O'Mara VTR: Drew Cerria Sound Mixer: Matthew Curry Script Supervisor: Kimberly Weeks Wardrobe Stylist: Sarah Clary Wardrobe Assistant: Daniela Gutmann Wardrobe Assistant: Natasha Devereux Tailor: Toni DeBuono Groomer: Brent Lavett Crafty: Lindsay Mace Crafty Assistant: Ashley Leavens PA (Wardrobe Truck): Raul Revelo PA (Wardrobe Truck): Russ Chave PA (Set): Pete Holevas PA (Agency Van): Cha Deberry PA (15 Pass - Crew): Dan Ogorzalek Truck PA: Jamie Richard PA (Set): Marcus Clarke Documentary Team Director: Steve Hoover Cinematographer: Tyson Vanskiver AC: Hunter Zimny Sound: Fred Helm PA: Brian Bowdler Nina Day Casting Casting Director: Nina Day Casting Assistant: Laura Houha Post Production Editorial: Consulate Editor: Ryan McCally Assistant Editor: Chinwe Chong Editorial Executive Producer: Alan Lopez Color: Company3 Colorist: Jaime O'Bradovich Color Producer: Tom Gehring Sound Design/Mix: Sound Lounge Sound Designer: Rob Sayers Sound Executive Producer: Mike Gullo Sound Senior Producer: Kate Albers Music House: Asche & Spencer Score: Downtempo 135 -- www.WeAreVariable.com hello@WeAreVariable.com
 
 

ACLU | This Is Called Life

Original Video Upload Link: https://vimeo.com/85367938 As a loving mother, Eisibe never expected that she would watch her son grow old without raising a family of his own. For additional context regarding the negative effects this situation has had on Rufus' younger brother: aclu.org/blog/criminal-law-reform/its-youre-sold-dream Change starts here: aclu.org/smarter-sentencing-act?ms=oth_acluaction_140127_vimeo -- Client: ACLU Creative Development: ACLU & Variable ACLU Multimedia Content Strategist: Molly Kaplan ACLU Communications Strategist: Sarah Solon Creative Collective | Production Company: Variable Director | Cinematographer: Jonathan Bregel Executive Producer: Tyler Ginter Producer: Alex Friedman Production Supervisor: Paige DeMarco Production Coordinator: Laura Levine Production Designer: Joseph Sciacca 1st AC | DIT : Jeff Levine Sound Mixer: Anthony Viera Post Production: Variable Editor: Jonathan Bregel Assistant Editor: Joseph Kell Creative Assistant: Michelle Brooks Colorist: Khalid Mohtaseb Colorist Assistant: Daniel Stewart Score: Keith Kenniff Unseen Music, 2013 | unseen-music.com Sound Mix & Design: Defacto Sound Sound Designer | Lead: Dallas Taylor defactosound.com -- WeAreVariable.com hello@WeAreVariable.com
 


HONEYMAID | 4 de Julio

 
In this documentary from the “This is Wholesome” campaign, we meet a family who have immigrated to America to provide a better life for their kids. -- Agency: Droga5 Executive Creative Director: Kevin Brady Associate Creative Director: Tara Lawall Associate Creative Director: Devon Hong Associate Broadcast Producer: Goldie Robbens Production Company/Creative Collective: Variable Director/Editor: Jonathan Bregel Cinematographer: Stuart Winecoff & Jonathan Bregel Executive Producer: Tyler Ginter Producer: Alex Friedman Production Supervisor: Paige DeMarco Production Coordinator: Hilary Weintraub 2nd Camera Op/1st AC: Dan Stewart DIT: Jeff Levine Art Director: Caitlin Byrnes Food Stylist: Jan Fort Gaffer: Andrew "Tank" Rivara Key Grip: Tom Chaves Best Boy: John Hudak Audio Mixer: Anthony Viera Spanish Translator: Anais Blondet HMU/Wardrobe: Sofija Mestick PAs: Rocco Campanelli, Mike Kelly, Romel Hyacinthe-El, Marcus Terry Casting: Zan Casting Post Production: Variable Editor: Jonathan Bregel Co-Editor: Alex Moratto Post Producer: Alex Friedman Colorist: Sal Malfitano @ Nice Shoes Sound Design and Mix: Defacto Sound Score: Adam Taylor "Ascent" -- WeAreVariable.com
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PFIZER | Get Old ‘Hy’

 
Original Video Upload Link: https://vimeo.com/69394786 In March of 2013, Variable was commissioned by Edelman to produce four mini-documentary films along with the print advertisements for Pfizer's cause-driven campaign; "Get Old". The purpose of the campaign is to spread positive awareness on aging by showcasing stories that break the mold of the negative pre-conceived notions surrounding the topic. As a team of ambitious young creatives, we thoroughly grasp these negative connotations so we were thrilled to put our energy into a campaign message that we truly believe in. The first of four films features Hy Snell, an energetic and awe-inspiring gentleman. When asked how he felt about aging, Hy couldn't even comprehend why we were interested in the topic. It was as if "age" didn't even exist in his world. For Hy, "age" has had nothing to do with his joy and contentment in life. His immense passion for creating artwork has kept him moving forward without looking back for over seven decades despite his ongoing battle with failing eyesight. At 94 years-old and a dwindling 5% of his eyesight remaining, Hy continues to find inspiration due to the fact that he is literally seeing things differently every day. This fact spoke volumes to us since it is relatable on so many levels. In summary, Hy truly is a living testament who proves that each road block, as tough as it may seem at the time, can provide tremendous opportunity for growth and prosperity. -- Production Company | Post Production | Creative Collective: Variable Director | Editor: Jonathan Bregel Executive Producer: Tyler Ginter Producer: Alex Friedman Production Supervisor: Paige DeMarco Production Coordinator: Alexandra Van Voorst van Beest Cinematographer: Khalid Mohtaseb & Jonathan Bregel Art Director: Joseph Sciacca 1st AC | DIT : Dan Stewart Sound Mixer: Anthony Viera Assistant Editors: Dan Stewart, Jeff Levine Motion Graphics: Maha Mohtaseb Creative Assistants: Ashley Horton, Michelle Brooks, Dotsie Bregel Client: Pfizer Agency: Edelman Creative Development & Casting: Edelman & Variable Executive Creative Director: Jimmie Stone Executive Producer: TJ Sponzo Copy Supervisor: Kristen Dietrich Original Score: Keith Kenniff Unseen Music, 2013 | unseen-music.com Sound Mix & Design: Brooklyn Post Studio brooklyn-post.com -- WeAreVariable.com hello@WeAreVariable.com
 


SHORT FILM | Holi

 
The world is fascinating. People and cultures inspire us. Sadly, the fast paced lifestyles of our generation result in many not taking the necessary step back to soak in the existing world around us. Our goal with this film is to help viewers further appreciate and take notice of the beauty in life & culture that lies within our world... ...so the next time you notice something that strikes you as interesting, stop for a second, start powering on your camera, think about why it's unique, and snap the shot before you miss it. Life is extraordinary. Embrace it. -- Production Company/Creative Collective: Variable Post Production/Editorial: The Mill Director: Variable Cinematographers: Jonathan Bregel & Khalid Mohtaseb Executive Producers: John Rule & Mike Sutton Producer: Tyler Ginter Line Producer: Viraj Velinker Phantom Tech: Nick Midwig The Mill: New York City Post Production Producers: Dee Allen & Alex Maxwell Editor: Ryan McKenna Colourist: Sal Malfitano Original Score/Sound Design: Salomon Ligthelm - www.ligthelm.tv Special thanks to the risk takers who helped make this job possible: Rule Boston Camera - for trusting us with their Phantom Flex - www.Rule.com Angenieux - for trusting us with their prototype glass - www.Angenieux.com -- www.WeAreVariable.com hello@WeAreVariable.com
 


SHORT FILM | A Refelection

 
Original Vimeo link: https://vimeo.com/47265755 This mini-doc shares the story of Władysław Tomczyk, a gentleman we unexpectedly met in Katowice, Poland after wrapping a month-long commercial project throughout Europe. His hopeful message of creating life-work by honing one's natural ability is one we value to the core at Variable. What began as an insightful conversation, motivated us to extend our trip by 3 days so we could capture this inspiring man's life. With no pre-developed story or shot-list, we let our curiosity & conversations with Wladyslaw guide the film. As a result, his outlook on life furthered our belief that contentment through self-acceptance trumps societal approval. Free your mind. -- Production Company: Variable Directors / Cinematographers: Jonathan Bregel & Khalid Mohtaseb Producer: Tyler Ginter Art Director: Joseph Sciacca Local Coordinator & Translator: Piotr Labercheck Editorial & Color Grade: Salomon Ligthelm - ligthelm.tv Original Score & Sound Design: Tony Anderson - tonyandersonmusic.com Post Story Producer: Susan Modaress Polish Translators: Sophia Whitman & Arkadiusz Lesniak -- WeAreVariable.com hello@WeAreVariable.com
 


SHORT FILM | Shake

 
Original Vimeo Link: https://vimeo.com/77111226 Shake off all the worries on your mind and smile! The dogs featured in SHAKE are simply here to offer you a couple minutes of wonder and laughter. :) -- Production Company: Variable 
 Directors: Carli Davidson & Jonathan Bregel Executive Producer: Tyler Ginter Producers: Carli Davidson & Alex Friedman Director of Photography: Khalid Mohtaseb Camera Master/Phantom Technician: Nick Midwig Assistant Camera: Daniel Stewart Gaffer: Travis Becker Animal Wrangler: Amanda Giese Craft Services: Tim Wiesch Production Assistant: Cheyenne Allott Post Production: Variable & The Mill Editor: Jonathan Bregel Assistant Editor: Jeff Levine Post Production Producer: Alex Friedman Head of Content: Ian Bearce @ The Mill TK Producer: Heath Raymond @ The Mill Colourist: Sal Malfitano @ The Mill Score: Mayer Hawthorne "Shiny & New" itunes.apple.com/us/album/shiny-new/id325250582?i=325250966 Label: Stones Throw Records Special thanks to the amazing team at Rule Boston Camera for trusting us yet again with their Phantom Flex camera package. None of this would be possible without their support over the past few years. Rule.com Thank you to the entire Becker family and Becker Productions for kindly providing us with a great studio space and plenty of lighting and grip to cover with dog hair and drool. Last but most certainly not least, thanks to all of the wonderful dogs and their owners for collaborating with our team in making this idea a reality. Next time we are in Portland, dog treats are on us. ;) -- CarliDavidson.com facebook.com/Carli.Davidson.Photography carlidavidson@gmail.com WeAreVariable.com
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FEATURE DOCUMENTARY | Blood Brother

 
 

FEATURE DOCUMENTARY | Almost Holy