_lloyd_bw.png

LLOYD LEE CHOI

Lloyd is driven to tell compelling stories with a cinematic eye and a human touch. With a number of awards including a Silver Cannes Lion for his Cornetto campaign, “40 Love” featuring Lily Allen, Lloyd has gone on to create global campaigns for Google, Chevrolet, Sony, and Peloton; among others. Lloyd also released his first original scripted 30-minute short film, “Before Mars”, for National Geographic which is streaming on Hulu, iTunes, and Amazon.

 

CHEVY | The Hunt Alone

 
The Hunt Alone follows real Discovery Channel filmmakers on their journey to capture the perfect shot and share with the world the astonishing beauty and power of mother nature. "Alone" by Edgar Allan Poe embodies the essence of these adventure filmmakers; a unique breed of people who thrive in their dangerous and often lonely passion. -- Agency: McCann Executive Creative Director: Fang Shao Pai Head of Production: Ooi Kar Kiet Creative Director: Su Tong Tao Account Director: Krad Dong Wenyun Production Company: Variable Production Company: Black+Cameron Director: Lloyd Lee Choi Supporting Director: Jonathan Bregel Cinematographer: Oliver Millar 2nd Unit DP: Richard Kendall Aerial DP: Tim Sessler Phantom DP: Jonathan Bregel Production Designer: Joe Sciacca Executive Producer: Tao Wright Executive Producer: Andrew Gregg Executive Producer: Tyler Ginter Head of Production: Alex Friedman Producer: Paige Demarco Art Director: Caitlin Van Horn Line Producer: April Lee Line Producer: Alex Friedman Line Producer: Carol Le Production Supervisor: Bo Crutcher Production Coordinator: Jacob Esquivel Travel Coordinator: Bethel Thesome 1st AD: Shad Melvin Leadman: Brad Burke Set Decorator: Goose Bernsen Location Manager: Vincent Lopez Location Manager: Demian Spilsbury Drone Pilot: Nick Kolias 1st AC: Cynthia Hadfield B Cam 1st AC: Benjamin Dell DIT/Phantom Tech: Jeff Levine Gaffer: Ron Arredondo Gaffer: Roger Stoddard Key Grip: David Gonzalez Key Grip: Ron Nix Wardrobe Stylist: Susan Chan Hair & Make Up Stylist: Zenna Hodge Horse Wrangler: Peter Sherayko BTS Filmmaker: Darrell Ham Post Production: Variable Post Production: Black+Cameron Editor: Matt Osborne Editor: Lloyd Lee Choi VFX/Flame: Alex Brodie Color: Company3 Colorist: Jaime O’Bradovich Color Producer: Tom Gehring Sound Design/Mix: Defacto Sound Conform: Jeff Levine Original Score Composed by Edo Van Breemen Additional Orchestration by Johannes Winkler “Alone” Written by Edgar Allan Poe Read by Tom O'Bedlam Discovery Channel Filmmakers Andy Casagrande Paul ‘Mungo’ Mungeam Supporting Cast Amanda Rau Timothy Prindle -- www.WeAreVariable.com hello@WeAreVariable.com


GOOGLE | Hey Mom

 
 


SPORTCHEK | Is It Enough?

Production Company: Skin & Bones Films Agency: Rethink Director: Lloyd Lee Choi Executive Producer: Tasha Litt Line Producer: Rita Popielak Cinematographer: Oliver Millar 1st AD: Jeff Cowan Production Designer: Andrea Leigh Production Manager: Tony Phibbs Production Coordinator: Jeff Schwartz Wardrobe: Trish Venema Casting: Jigsaw Casting Editor: Graham Chisholm, Married to Giants Colourist: Wade Odlum, Alter Ego Sound Design: Grayson


ZAPPOS | Home

 
 
Determined to help fill a homeless man's need for comfort, an innocent, young boy builds an innovative home with a Zappos box, the kitchen plant, and other household items. Even the smallest gestures of kindness (with a little outside-of-the-box-thinking) remind us that we can have the greatest impact on others. What story will your box tell? The #imnotabox campaign is all about inspiring you to see not just the Zappos box...but yourself and the world with a new perspective. We want you to open up and look inside. We want you in the end to join us and say, #imnotabox. Imagine, create, and share with us at #imnotabox or www.imnotabox.com. Follow us at @imnotabox on Instagram, Pinterest, and Facebook. https://youtu.be/lD7kFUhcK4Q -- Client: Zappos Experiential Campaign Lead & Creative Content Strategist: Kelly Smith Art Director & Senior Designer: Derrin Hawkins Creative Outreach Strategist: Tia Zuniga Production Company/Creative Collective: Variable  Director/Editor: Lloyd Lee Choi Director of Photography: Jonathan Bregel Art Director: Caitlin Van Horn Executive Producer: Tyler Ginter Head of Production: Alex Friedman Supervising Producer: Paige Demarco Producer: Jon Simonetta Production Supervisor: Danny Hillman Production Designer: Joseph Sciacca Prop Master: Curtis Oliveria 1st AC: Jared Knecht 2nd AC: Rocco Campanelli DIT: Jeff Levine Gaffer: Brad Burke Key Grip: Mark Boucher Wardrobe/Make Up Stylist: Sofija Mesicek Sound Mixer: Turner Curran Post Production: Variable  Editor: Joe Kell Post Production Producers: Paige Demarco & Lareysa Smith Colorist: Jeff Levine Sound Mix/Sound Design: Defacto Sound Score: "That Home" by The Cinematic Orchestra -- www.WeAreVariable.com
 hello@WeAreVariable.com