LLOYD LEE CHOI
Lloyd is driven to tell compelling stories with a cinematic eye and a human touch. With a number of awards including a Silver Cannes Lion for his Cornetto campaign, “40 Love” featuring Lily Allen, Lloyd has gone on to create global campaigns for Google, Chevrolet, Sony, and Peloton; among others. Lloyd also released his first original scripted 30-minute short film, “Before Mars”, for National Geographic which is streaming on Hulu, iTunes, and Amazon.
CHEVY | The Hunt Alone
The Hunt Alone follows real Discovery Channel filmmakers on their journey to capture the perfect shot and share with the world the astonishing beauty and power of mother nature.
"Alone" by Edgar Allan Poe embodies the essence of these adventure filmmakers; a unique breed of people who thrive in their dangerous and often lonely passion.
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Agency: McCann
Executive Creative Director: Fang Shao Pai
Head of Production: Ooi Kar Kiet
Creative Director: Su Tong Tao
Account Director: Krad Dong Wenyun
Production Company: Variable
Production Company: Black+Cameron
Director: Lloyd Lee Choi
Supporting Director: Jonathan Bregel
Cinematographer: Oliver Millar
2nd Unit DP: Richard Kendall
Aerial DP: Tim Sessler
Phantom DP: Jonathan Bregel
Production Designer: Joe Sciacca
Executive Producer: Tao Wright
Executive Producer: Andrew Gregg
Executive Producer: Tyler Ginter
Head of Production: Alex Friedman
Producer: Paige Demarco
Art Director: Caitlin Van Horn
Line Producer: April Lee
Line Producer: Alex Friedman
Line Producer: Carol Le
Production Supervisor: Bo Crutcher
Production Coordinator: Jacob Esquivel
Travel Coordinator: Bethel Thesome
1st AD: Shad Melvin
Leadman: Brad Burke
Set Decorator: Goose Bernsen
Location Manager: Vincent Lopez
Location Manager: Demian Spilsbury
Drone Pilot: Nick Kolias
1st AC: Cynthia Hadfield
B Cam 1st AC: Benjamin Dell
DIT/Phantom Tech: Jeff Levine
Gaffer: Ron Arredondo
Gaffer: Roger Stoddard
Key Grip: David Gonzalez
Key Grip: Ron Nix
Wardrobe Stylist: Susan Chan
Hair & Make Up Stylist: Zenna Hodge
Horse Wrangler: Peter Sherayko
BTS Filmmaker: Darrell Ham
Post Production: Variable
Post Production: Black+Cameron
Editor: Matt Osborne
Editor: Lloyd Lee Choi
VFX/Flame: Alex Brodie
Color: Company3
Colorist: Jaime O’Bradovich
Color Producer: Tom Gehring
Sound Design/Mix: Defacto Sound
Conform: Jeff Levine
Original Score Composed by Edo Van Breemen
Additional Orchestration by Johannes Winkler
“Alone” Written by Edgar Allan Poe
Read by Tom O'Bedlam
Discovery Channel Filmmakers
Andy Casagrande
Paul ‘Mungo’ Mungeam
Supporting Cast
Amanda Rau
Timothy Prindle
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www.WeAreVariable.com
hello@WeAreVariable.com
GOOGLE | Hey Mom
SPORTCHEK | Is It Enough?
Production Company: Skin & Bones Films
Agency: Rethink
Director: Lloyd Lee Choi
Executive Producer: Tasha Litt
Line Producer: Rita Popielak
Cinematographer: Oliver Millar
1st AD: Jeff Cowan
Production Designer: Andrea Leigh
Production Manager: Tony Phibbs
Production Coordinator: Jeff Schwartz
Wardrobe: Trish Venema
Casting: Jigsaw Casting
Editor: Graham Chisholm, Married to Giants
Colourist: Wade Odlum, Alter Ego
Sound Design: Grayson
ZAPPOS | Home
Determined to help fill a homeless man's need for comfort, an innocent, young boy builds an innovative home with a Zappos box, the kitchen plant, and other household items. Even the smallest gestures of kindness (with a little outside-of-the-box-thinking) remind us that we can have the greatest impact on others. What story will your box tell? The #imnotabox campaign is all about inspiring you to see not just the Zappos box...but yourself and the world with a new perspective. We want you to open up and look inside. We want you in the end to join us and say, #imnotabox.
Imagine, create, and share with us at #imnotabox or www.imnotabox.com.
Follow us at @imnotabox on Instagram, Pinterest, and Facebook.
https://youtu.be/lD7kFUhcK4Q
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Client: Zappos
Experiential Campaign Lead & Creative Content Strategist: Kelly Smith
Art Director & Senior Designer: Derrin Hawkins
Creative Outreach Strategist: Tia Zuniga
Production Company/Creative Collective: Variable
Director/Editor: Lloyd Lee Choi
Director of Photography: Jonathan Bregel
Art Director: Caitlin Van Horn
Executive Producer: Tyler Ginter
Head of Production: Alex Friedman
Supervising Producer: Paige Demarco
Producer: Jon Simonetta
Production Supervisor: Danny Hillman
Production Designer: Joseph Sciacca
Prop Master: Curtis Oliveria
1st AC: Jared Knecht
2nd AC: Rocco Campanelli
DIT: Jeff Levine
Gaffer: Brad Burke
Key Grip: Mark Boucher
Wardrobe/Make Up Stylist: Sofija Mesicek
Sound Mixer: Turner Curran
Post Production: Variable
Editor: Joe Kell
Post Production Producers: Paige Demarco & Lareysa Smith
Colorist: Jeff Levine
Sound Mix/Sound Design: Defacto Sound
Score: "That Home" by The Cinematic Orchestra
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www.WeAreVariable.com
hello@WeAreVariable.com
